Finding a brand to support that doesn’t sacrifice sustainability practices can be difficult and can limit the number of companies to shop from. Luckily, eco-shoppers rejoice, as the practice of sustainability can be found from high-end retailers like Stella McCartney to fast-fashion brands like H&M. According to Business of Fashion, “66 percent of global millennials are willing to spend more on brands that are sustainable,” and the demand from customers that brands be held accountable for waste and carbon footprint is projected to skyrocket in 2018. I, myself, choose to support brands that practice sustainability and hold accountability for their production methods. Here are a few main-stream brands that support sustainable practices.
Fast-fashion empire, H&M has always been a mall favorite, but for the eco-conscious customer, fast fashion is not always an option. H&M Conscious, one of many private label brands developed by the H&M Group which provides beautifully crafted garments from sustainable materials and practices. Brand new for 2018, H&M introduces recycled silver and ECONYL®, a 100% regenerated nylon fiber from fishnets and other nylon waste, into their collection.
Athletic brand, Adidas, developed a sneaker created from recycled ocean plastic. As a plastic waste is a major topic concerning a majority of the world, some companies have even gone as far as redesigning their lids to eliminate straws altogether. Although this does solve the problem of plastic waste in the ocean, it is a right in the step direction. Adidas partnered with Parley for the Oceans to repurpose the millions of pounds of plastic found the ocean. Thus, the Ultra Boost x Parley was born, created to reinvent the way consumers look at recycling. Collecting cans and bottles and placing them in a blue bin is not the only way to save the planet, as major brands have taken responsibility to promote sustainability without losing sight of their company’s mission.
Romantic and feminine women’s brand, The Reformation, is the eco-conscious trendsetter go-to brand. Their mission to constantly find ways to produce their products with sustainable practices. The brand is so invested in their mission to provide sustainable products, they release a sustainability report every quarter. Celebrities like Vanessa Hudgens, Emily Ratajkowski, and Jamie Chung have all been photographed sporting Reformation pieces. It’s a win-win for customers when they purchase amazing pieces knowing their new item was produced guilt-free and with the world in mind.