Brand Crush: Billabong

With a perfect balance of function and style, Billabong has come a long way from just a surfer brand. Originally an Austrailian brand developed in 1973 from handmade boardshorts, the brand can be found in surf shops and fashion department stores around the world. Their full product line includes everything from accessories like hats and shoes, to dresses and outerwear. Beautiful floral prints and vintage-inspired graphic tees bring that casual beachy look without sacrificing on-trend feels. The current line features Julie Sariñana from Sincerely Jules modeling perfect beachside looks in the south of France. These dreamy looks are the perfect balance of fashion and beach casual.


Billabong x Sincerely Jules. Image property of Billabong

Billabong is one of my top brands because of their versatile looks. Most of their swim pieces can be worn as bodysuits or crop tops, and are amazing quality. I have a background in action sports and quality swimwear is something I cannot live without. If you’re the type to spend your days at the beach in salt water or cool off poolside, your swim pieces can receive a beating with regular use and can become thin and brittle. My favorite pieces have been their two-piece sets that can be mixed and matched for endless style opportunities and super romantic maxi dresses that can be dressed up or worn casually.

All pieces are lightweight and perfect for the hottest summer days. Many of the pieces I own have been able to double as beach cover-ups (two for one deal!). I’ve had pieces in my wardrobe that have lasted me years of wear and adoration. Despite my many fashion evolutions, I can always find room for Billabong in my wardrobe.

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